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Tips to Turn Your Marketing Dreams into Realities

You have a marketing plan, now what?

So, you have a marketing plan all prepared. You’ve identified your target audience, mapped out where you want to go, and established your brand message – or you’ve at least thought about the answers to some critical marketing questions.

Now what?

Now it’s time to get to work. It’s time to get your message out.

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What’s Missing from Our Marketing Messages?

Is the thrill gone in your marketing messages?

I know the feeling. Really, I do. I spend most of my time helping others develop their messages, working on their strategies and delivering their materials, so focusing on my own marketing message is often the last thing on my mind.

The thing is: I love helping others find their messages. As my clients are explaining their businesses to me, I get excited about the possibilities and opportunities we can explore to deliver those messages. Part of my job is to help them define those messages and refine them for their particular audiences.

It’s not a simple task.

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Are You Marketing Upside Down?

With so many new and exciting ways to get your message out to your potential clients, it’s easy to want to just jump into new endeavors with both feet. While this shows great enthusiasm, you’ll want to be sure you know where you want to land before you leap.

I often see clients working on their marketing upside down– from the bottom up. They want to have a nice brochure or they want to start posting on social media, but they haven’t figured out how these items work into their overall marketing yet. They haven’t set any goals to measure their success or decided what they really want to say to their target audiences.

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